Monday 11 April 2011

Evaluation


Monday 4 April 2011

Rough Notes On Evaluation

Notes on evaluation (rough)

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our opening sequence include different film noir generic conventions such as the use of a gun, our main character is established within the opening sequence and is shot at by the typical bad cop character.
In our opening sequence we have also, last minute, included the femme fatale in the opening sequence having her smoke a cigarette with her bright red lipstick with a voice over the actual opening sequence giving more insight as to what is happening in the opening sequence and the story line of the film.
Our characters are determined in the opening sequence and one of the characters (being the bad cop) is a silhouette figure, which is a typical generic convention in a film noir, however more common in neo-noir’s.
Low-key lighting is also apparent in our film noir as the location was in an old warehouse and all the natural lighting was very low-key. The use of the camera light gave a good spotlight effect.
Our main characters were also wearing suits in the opening sequence making them the dominant characters and also showing their role as good cop bad cop.
Leaving the blood red when Carter gets shot is similar and has been inspired from the neo noir Sin City.

2. How does your media product represent particular social groups?

Men and women are conveyed in a particular, stereotypical way, as far as film noir goes. The female is a seductive femme fatale and the males take on a role of an important detective with good cop, bad cop roles.
Target audience: Mature audience, film certificate18+.

3. What kind of media institution might distribute your media product and why?

Warner bros are more likely to take on our film as there productions has dominated the film market for many years and has produced many great film noir and thrillers throughout the years.
I think after the release date it could be a TV movie, maybe a film4 movie.
Currently film noir is becoming more popular in the media industry, this is shown by Rockstar’s latest release of LA Noire, and also celebrity Britney Spears new album Femme Fatale. Our film could be later released after the big re release of the film noir genre bringing many different audience types.

4. Who would be the audience for your media product?

Our target audience is of those who enjoy a film noir movie and of those who are of 18 years and over. We aim to attract a mature audience, bringing in fans from other film noir films, and with a wide range such as, Sin City, LA Confidential.

5. How did you attract/address your audience?

Our advertising would be displayed near other film noir products and products of a similar nature such as the new release of Rockstar’s game LA Noire, it would be advertised as commercials on Youtube when people search other film noir products.
Some camera shots and angles are not so steady and are hand held/canted as it is action based and quite fast paced. Some POV shots make it possible for the audience to see from the eye of the characters and put them in their position making it easy to connect with the character and feel their emotions, whether it’s fear or power. The impact of this then ticks the boxes of generic conventions of film noir as a sense of suspense is felt within the audience, not particularly making it suitable for a young audience.

6. What have you learnt about technologies from the process of constructing the product?

Strengths of camera equipment.
We could manually control the shots we got, allowing us to get different angles and view points such as the Point of view shot and close ups. We used the camera in the manual mode to control the amount of light coming into the camera, therefore allowing us to achieve the dark film noir effect.
The microphone was sensitive to great detail in noise, allowing us to get great different sound effects and noises. The area in which we shot the sequence was echoic and the sound of feet running was very effective because it enhanced the eerie atmosphere and combined with the breathing turned out to be very successful.
The camera light was also very useful in shooting as the dark atmosphere was a perfect low-key lighting with the camera light, however without the camera light the natural lighting would have been to low-key and unable to see a clear picture.
Tripods also came in very handy as it helped us create steady shots and closeups without having a jolted hand or camera shake and making the shot more realistic.

Weaknesses of camera equipment.
Unfortunately we were unable to carry a dolly to our destination due to transportation issues but our hand held camera movements worked just as successfully. However, with not being able to carry the dolly, we were limited with our movements and we had to be careful with the cameraman's footsteps as previously stated the location was echoic and any sudden random movement was picked up by the sensitive camera microphones.

Using colour correction to turn our footage to black and white was found very useful because it gives the footage a more film noir effect. Chroma key was also used in the editing of the footage to get the red of lips and blood to stand out the most. Chroma key helps take out a section of the image to add colour on top of the black and white. This effect allows us to create the effect which was used in Sin city. Also other effects such as the Luma key were used for us to achieve the effect for the film logo.

7. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?

Looking back at our preliminary task we can see that it wasn’t so successful, however, we feel like our group has massively progressed in the filming area as our rough cut seems to be quite successful already and with editing knowledge and techniques by Laimis we could have a winning final piece.

Different opening sequences of film noir’s and neo noir’s helped gather ideas for our opening sequence such as SIN CITY and USUAL SUSPECTS. Other film noir enigmas such as the femme fatale and smoking also were put forward in our thought web when deciding what to include into our opening sequence.

Shots such as POV shots and close ups were thought of when thinking of action points in film noir’s such as the POV shot of the feet running and the noise of the heavy breathing.

Some particular shots such as shot reverse shot is not needed in our sequence and it is different shots of different movements, the same with match on action shots.

We feel that our final product is filling the specification as it agreed that our opening sequence will be quite successful. Our opening sequence also meets the needs and generic conventions of film noir by including the conventions of real media products such as other film noir’s.


Audience feedback.
(Rough Cut)
We gathered some feedback from our rough cut preview and some pointers where given:
·      Soundtrack needed
·      Make transitions smoother to link the shots together better
·      Make sure it’s all in black and white
·      Create and test out better gun shot sounds

Evaluation Questions

1.In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How does your media product represent particular social groups?    3. What kind of media institution might distribute your media product and why?
4. Who would be the audience for your media product?
5. How did you attract/address your audience?
6. What have you learnt about technologies from the process of constructing the product?
7. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?

Thursday 17 March 2011

Wednesday 16 March 2011

Making of Production Title



1. By going to File > Place... I used this to insert the background which i created earlier.
2.Then by using the options on the right I added a text layer named 'Blacklist Productions'. I think LiveType is very useful for the project because the titles can be animated and the maker has full control over the effects.
3. To add an additional effect I added some animated smoke, which i then blured and faded on the background. I did this to make the title more interesting and match the original film noir conventions which include dark colours and smoke.
4.Final Production Title

Making of Film Title

1.To make the film logo I had to start with a background which would suit our film as well as th general conventions. I picked a dark wall textured background. 


2.Next I added the film title in a distorted font, again to keep with the harsh and corrupt theme.
3.Lastly I included a layer of a shape which i thought looked lie a blood splat. I placed this behind the text layer.
4.Next I used 'Colour' mode in the blending options to blend the red layer to the background to make the layer fit onto the background.
5. Here is the final result.

Making of Film Sequence In Final Cut



1. I used the chroma key in Final Cut to recreate the sin city effect. The top part of the chroma key allows you to select the colours which are going to taken away. Other options allow to select a very specific range of the spectrum. When the colour is chosen the invert key swaps the selection and keep the colours which have been selected.



2. We also had to use the colour correction to make our footage black & white by reducing the saturation and increasing the saturation in the shots where colour is present.

3. To make the effect seen in this image i used the Luma key which works similarly to the chroma key. This allowed us to present our logo in our sequence in the shape of the moving smoke.

4. When working with the sounds I had to reduce the levels at point of narrative, this enhanced the narrative. I used cross fades so that the audience do not notice the transitions.

5. The timeline is where most of the editing happens; small thumbnails show the short clips of video, by placing them one after the other the video is made. Sometimes more than one track have to be used when using effects which overlay footage.

Opening Sequence (2)


We have realised that we need to improve the editing around 1.31 the blood fades before the camera, this has been taken into account and we are currently working to improve it. Other improvements would be at 1:02, Charlottes lips have not been edited to the same colour as previous scenes. We are currently working to improve this to make our film perfect.

Tuesday 15 March 2011

Opening Sequence (1)



This is the first draft of our final cut for our opening sequence Femme Fatal.

Monday 14 March 2011

Change in original idea

Some changes have been made to the original idea of our opening sequence. We have decided to add the narration of the femme fatale so more conventions are within the film. We also changed from a back alley location to a abandoned factory, this is because the factory was easier to film in as no background noise can be heard. The factory location has been added to the call sheet. We will use cut scenes of the femme fetale smoking as well as the faded black screens. The story line and plot have still stayed the same.

Friday 4 March 2011

Femme Fatal Rough Cut




This is a rough cut of our Femme Fatal opening sequence. The clip contains all the shots and approximate timings. We will aim to keep the clip longer than 1:50 when it is finished.

Audience feedback.
(Rough Cut)
We gathered some feedback from our rough cut preview and some pointers were given.
It was made apparent that there was a soundtrack needed in our opening sequence, so that the sounds aren't so echoey.
We were given advice to make our transitions smoother to link the shots together better, however the shots are supposed to be quite jerky, canted and rough.
We also have to make sure it’s all in black and white as parts of our sequence have not been edited in black and white yet.
It has also been pointed out that the black transitions last too long and should be filled to help make the story line understandable and to give something more to look at in the sequence.
Finally, we were given some advice to make our sound effects a bit more realistic such as the gun shots.



Possible changes.
We will aim to make sure the whole sequence is in black and white and that the sounds are not echoey in and the sound effects are up to scratch. We will also be adding the femme fatale in to the black transitions and feeding the audience the plot and give more understanding to what is happening in the opening sequence.
We will aim to improve the points which have been raised in the audience feedback.



Thursday 3 March 2011

Femme Fatal Script

Opening script for Femme Fatal


Charlotte Pepper: [Take a smoke] They could never handle me. [She blows out the smoke] The two of them, both so alike in poise, but I could only love one.


I met him at a bar, he was lonely and I was working, I’d see him once or twice a week. I’d watch his eyes glance over at me, but this time was different. He held a long hard stare straight into my eyes. [Take a smoke, and blow out the smoke, shaking her head…]No matter how hard I tried I couldn’t pull my focus away.


I didn’t see him for a while, met this new guy. He was kinda cute, bit of a rogue. Totally in love with me. Lets just say, he pleased me well. [Short laugh, take a smoke etc] Poor bastard.


They both took this fling too seriously, they could never handle me. [Half smile]

Monday 28 February 2011

Femme Fatal Logos

This is our first design for the logo it has typical film noir colours such a black and white. It also has smoke which is an enigma of film noir.
This logo is inspired by Sin City. It contains usual film noir colours such as the dark grey and black. The blood is in red like on sin city.

Tuesday 8 February 2011

Call Sheet

Shoot Date:16/02/2011


Location: Greatham, Hartlepool, United Kingdom


Camera Equipment: Video camera, tripod,

Lighting Equipment: Canon XL1S camera lights.

Props: Fake gun x2

Wardrobe: 
Costume (Owen): Shirt, tie, trousers, smart shoes
Costume (Laimis): Shirt, tie, trousers, coat, hat, smart shoes

Friday 4 February 2011

Pitch

Pitch
View more documents from Dan McGovern.

Sum up of pitch in 25 words
Good cop, bad cop, femme fatale. Conflict between detectives causes more than just a ruckus and Detective Carter finds out more than he bargained for.

Femme Fatal Storyboard



This is the initial storyboard for our opening sequence, we have decided to include a lot of effects make it as action packed as possible  along with all the usual film noir conventions.




Shot No.
Shot Type
Movement / Action
Extra Information
(Mise En Scene Dialogue Ect)
1
Close up, hand held dolly
Feet of Carter running
Synchronous enhanced sound of shoes.
2
Establishing shot
Showing Alleyway

3
Medium Shot
Showing Carter running
Enhanced sound focusing on his breathing
4
POV shot/ tilt upwards
Carter looking down, as he runs, at his feet. He then tilts upwards
Enhanced sound focusing on his breathing and feet
5
Over the shoulder
Carter looking back

6
POV
Carter viewing the shaded villain for the first time
Ominous tone will start. Blacked out Villian
7
POV hand held
Carter running looking at end of alley
Heavy Breathing
8
Over shoulder shot
Carter turning around again and seeing figure raise gun
Blacked out Villian
9
Close up of gun
Close up as The villain shoots the gun
Sound Effects


10
Over the shoulder
Seeing Carter fall from the perspective of the villain
Villain still not visible to audience.
11
Low angle shot
Seeing Carters fall from another view

12
Side view long shot
Showing Carter fall yet again from another view

13
Medium close up shot
Focused on Carters face against a wall
Carter will be breathing heavily and showing his pain
14
POV of Carter
Show Carter as his eyes close and the gun raises towards him
We will use an editing technique to make the POV look as if Carter is closing his eyes.